Back-to-school season is here again. As you make your to-do list in preparation for the new school year, be sure to prioritize your children’s eye care. Sure, notebooks, textbooks, and backpacks are important—but proper eye care goes a very long way to help your kids achieve academic success. Make sure to put a back-to-school eye exam on your to-do list—and make the most of Visionworks’ back-to-school glasses sale.

Why Are Annual Eye Exams Important for Kids?

The importance of an annual eye exam for your child cannot be overstated. As kids advance through different educational stages, their visual abilities must evolve too. The first six years of schooling are critical to a child’s development; during this period, kids are highly likely to experience vision changes.

Almost one in four children suffer from undiagnosed vision problems in school. Consider this fact: about 80% of classroom learning involves visual tasks, including reading and writing. Despite many schools conducting vision screenings, over 75% of students' vision problems go unnoticed, and 40% of kids who fail a school vision screening never receive follow-up care.

Poor vision can lead to low academic performance, poor self-esteem, and chronic headaches. Help your child start the school year with confidence and clear vision. A back-to-school eye exam and prescription lenses may help improve your child’s:

  • Academic scores
  • Visual perception skills
  • Reading comprehension
  • Attention to detail
  • Eye-hand coordination
  • Sports performance

Scheduling a Back-to-School Eye Exam

To monitor and correct vision changes and ensure healthy eyes, all children age 3 and older should have a yearly eye exam with an optometrist. Back-to-school season is the perfect time for kids to have annual eye exams. Why? Because over the summer, vision changes can slip under the radar.

Ensure your kids are ready to decipher the blackboard and their textbooks with crystal clear vision. Visionworks makes it easy to schedule an eye exam online. This sets your child up for a successful start to the new school year—with sharp vision.

The Start of the School Year: Perfect Timing for an Eye Exam

The start of the school year is the ideal time to address eyesight problems before they can interfere with your child’s academic performance. Visionworks is happy to provide children’s eye exams, and our optometrists can look for vision concerns that may affect your child’s learning. During a comprehensive exam, an eye doctor measures your child’s visual acuity and determines whether vision correction is needed.

A comprehensive exam includes tests that check for eye diseases, vision concerns, and whole-body health issues. Children’s eye exams typically involve:

  • Medical history
  • Eye muscle test
  • Color vision test
  • Visual acuity test
  • Binocular vision test
  • Premium digital imaging

How to Help Your Kid Love Wearing Glasses

It can be challenging to get your child to love wearing glasses. Some kids hesitate to wear glasses because they don’t fit properly, while others find it difficult to wear them while playing sports or participating in other activities. Others may become self-conscious due to remarks from peers about their glasses.

The key is to talk to your child about the importance of glasses and how wearing them makes it easier and more fun to engage in school and sports activities. This article has great tips on how to help kids adjust to new glasses.

6 Must-Have Back-to-School Glasses Styles for 2025

Our team is making back-to-school shopping easy with a selection of the trendiest eyeglasses styles of 2025 and special offers on kids' glasses. Kids love these fun and stylish frames—making it easy for you to complete this back-to-school shopping task.

Get ready, because shopping for eyeglasses can even be more fun than recess on the playground! Here are the top six frame brands to explore at the Visionworks back-to-school glasses sale.

Sporty Crystal and Two-toned Glasses by Raycers

Are you looking for sporty frames with kid-friendly colors and patterned temples? If so, check out our collection of Raycers glasses. Your child can choose between rectangular and square lenses. You can even find metal frames, which are both flexible and durable. Our selection also includes frames with spring hinges for a secure and comfortable fit, perfect for recess!

Shop Raycers

Multi-colored Frames with Exposed Colored Wire by Converse

Kids eager to express their personal style can do just that with the multi-colored and gradient color frames available from Converse. Kids eager to express their personal style can do just that with multi-colored and gradient Converse frames, designed with a sporty edge. Converse frames also feature exposed color wires on the temples for an extra splash of fun.

Shop Converse

Foster Kids' Creativity and Confidence with Glasses by Lacoste

For those seeking to highlight their creativity and confidence, Lacoste frames are a perfect fit. Available in an array of colors, these frames range from professional-looking to sporty, catering to both classroom and playground needs.

Shop Lacoste

Sporty and Durable Glasses by Nike

For kids who love playtime and after-school athletics, sporty and durable glasses are always in style! Nike offers frames that can withstand the playground’s hustle and bustle and after-school athletics. Yet, these glasses are not just functional, they are also stylish and can complement any outfit.

Shop Nike

Classic and Retro Frames by Ray-Ban

While there are tons of on-trend glasses styles for 2025, sometimes it just feels good to stick with something classic. Classic and retro frames like Wayfarer and Clubmaster-style glasses are making a big comeback for the 2025 school year—and no brand aces these styles like Ray-Ban.

If your kids are old souls, they are sure to love these retro and classic looks that never go out of style. Maybe traditional frames will encourage your kids to turn off the tablet and get into their schoolbooks. A parent can dream!

Shop Ray-Ban

Brightly Colored and Translucent Glasses by Indi

Translucent glasses tinted with bright colors are trendy and fun! Indi’s kids’ glasses for the back-to-school season come in fun, colorful shades, including purple, blue, and pink. These frames are perfect for artistic children eager to express their creativity.

Shop Indi

Invest in a Visionworks Protection Plan

Kids are sometimes clumsy with glasses, forcing parents to buy new pairs multiple times per year. Rest easy with a Visionworks protection plan to cover your kid’s glasses. You can get repairs or even a one-time replacement with no deductible—and a hassle-free claims process.

Stock up with special offers from Visionworks. At our back-to-school glasses sale, you can buy prescription glasses or sunglasses for your child and shop for yourself and other family members, too.

Schedule Your Child’s Back-to-School Eye Exam at Visionworks

If you’re ready to give your child the best vision care and eyewear to aid their academic success, find the closest Visionworks and schedule an eye exam near you today.